October 8, 2022

P for Product


“Creativity is the manifestation of God in man. The world will change if everyone on the planet does what they love, which awakens the soul.” – Ara Arush

“Sewing Hope for Armenia” products are a reflection of the unique stories of strong Armenian women and convey a love for the richness and greatness of Armenian cultural heritage through each stitch. Products that have history and serve for a better tomorrow have more values and speak about the meaning of importance of products. Having meaningful products is just one point of our priorities.

Creating meaningful products is important act as they become personalities that tell past and have future. Such an example for the “Sewing Hope for Armenia” team was orchid of Agnes Joaquim or Ashkhen Hovakimian, which became the national flower of Singapore.
Agnes Joaquim was a Singaporean Armenian, an avid gardener as was her mother. Besides her interest in gardening, Agnes was also an active member of the Armenian Church and a skilled embroiderer. Her love to nature bring her to breed a new hybrid of orchid, the first registered plant hybrid from Singapore.

Mother Teresa said that you don’t have to do great things. You can make small ones, but with great love. This is how Agnes lived her life, and we try to live up to the same values. The products we create always speak about us. The love to gardens is reflected in Vanda Miss Joaquim, the love to Armenian traditions and history is our products and what products You love and have, they can speak about You.

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