May 22, 2022
The mission of «Sewing hope for Armenia» is to transfer Armenian culture through different items while providing not only employment and income but also hope to women who have lost everything following the humanitarian disaster of the 44-day Artsakh war of 2020. Each accessory is made by Armenian women with love and passion in order to perpetuate artisanship and culture which could disappear due to war and displacements of people.
Armenians all over the world are characterized as hospitable, friendly, and kind people who respect elders, have a gentle attitude to children, and have strong family values. That has always been part of the Armenian culture. And we can proudly announce that Armenian Women no matter what are able to keep the culture going.
Armenia is a country that comes from centuries and due to the strength of Women, it will go deeper into the coming centuries.
Culture is one of the biggest victims of war and displacement – when there is no one to stitch, write, or sing anymore, what happens to this culture?
SHA bags are part of the Armenian Culture and they talk the language of the Culture.
The products lovingly crafted by the sisters at Sewing Hope for Armenia are each a little piece of their life stories and while they are telling their stories via products, every collection is inspired by the Armenian ancient culture and rich history. The greatest hope of these powerful women is that you will enjoy carrying these products as much as they enjoyed putting them together.
The basic philosophy behind the «Sewing Hope For Armenia» Brand is simple: “Every life is defined by a meaningful and sustainable purpose.” In war and displacement, populations on the run lose shelter, food, and clothing but they also lose something a lot more valuable: their purpose in life, their motivation to go out and make a difference.
Sewing Hope believes in restoring purpose to the lives of those who have lost everything, giving them hope, and light in the darkness of their present situation. This purpose is a noble one: protecting the heritage of their cultural artisanship by becoming ambassadors of it.